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GFG Real Estate Asset Management

The foundation of our offerings is built upon

Our services are built upon three essential pillars that serve as the foundations of our approach, focus, and commitment to ensuring asset success.

The foundation of our offerings is built upon

Our success is based on

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Pillars

Six Primary Services

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Focused Strategies

Top to Bottom Line Approach

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Asset Focused Strategies

Approach & Services

Our Focus

Effective asset driven strategies and true profitable contribution.

Maximize

Commercial Strategy

Monitor digital plan and online presence.

Review distribution costs and analyze sales and marketing plan ROI.

Identify optimal pricing and RevPAR strategy opportunities.

Optimize

Profitability

Monitor costs and expenses.

Review CAPEX, forecasts, and budgets. Evaluate proposals for accuracy.

Identify other revenue streams and opportunities for improving operations.

Communicate

Actions and Results

Monitor Objectives and Goals.

Review Weekly Action Plan Progression and Effectiveness.

Identify and implement the right communication path among key stakeholders.

Approach & Services

An Integrated Approach​

Top Line to Bottom Line

At GFG Real Estate Asset Management, we feed all our commercial and operational reviews and visits of our assets into our unique and proprietary business intelligence platform GFG T2B.

This exclusive reporting capability allows us to provide our clients with a clear road map on Asset’s performance and strategies, isolating unnecessary noise that can disrupt truly focused asset profitability opportunities.

Additional Services

Progressive and Tailored Strategies

Product

Presence

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Profitability

Outlook

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Destination

Trends

Demand

Outlook

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Market

Strategy

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Operational

Execellence

Approach & Services

Additional Services

Construction Advisory

Pre-Opening Strategy

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Product Presence

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Destination Trends

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Market Strategy

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Operational Excellence

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Demand Outlook

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Profitability Outlook

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Construction Advisory

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Pre-Opening Strategy​

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Product Presence

Our company conducts comprehensive audits of all META sites and social media platforms from a guest's perspective. These audits assess key factors such as pricing, positioning, and placement on all major guest distribution channels. Additionally, we integrate these audits with our independent shopping tools to provide insights into hotels' exposure on public channels and measure the return on investment of digital marketing strategies. This approach allows our clients to gain a comprehensive understanding of their digital presence and optimize their marketing efforts to reach and engage with their target audience effectively.

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Destination Trends

We collect, analyze, and report all demand trends of markets and key comparable markets where our assets are located. We have extensive experience in ever-changing and volatile markets, where understanding crises is essential, and a proactive strategy is key. We take pride in our ability to identify and provide a clear path to any crisis, as this is a vital part of our DNA. By leveraging our expertise and technology, we help our clients stay ahead of the curve and navigate any challenges that come their way.

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Market Strategy

We measure the performance of our assets in their respective markets and compared to their competition, as well as to other comparable assets in different destinations. We take a comprehensive approach to measuring performance, not only focusing on market share but also quantifying all key indexes and integrating them into our profitability analysis. This approach ensures that we optimize revenue streams and align our commercial strategies with profitability goals, leaving no money on the table. By leveraging our data analysis capabilities, we help our clients stay competitive and achieve sustainable growth in their respective markets.

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Operational Excellence

We believe in "walking the talk" by maintaining a constant presence in our assets. We work closely with the hotel management team to identify operational opportunities that can optimize costs and enhance guest experiences. Our continuous presence is key to ensuring that our clients' assets are up to and above quality and maintenance standards, while also integrating and aligning with all top-line commercial strategies. By leveraging our industry expertise and hands-on approach, we help our clients achieve their business goals while delivering exceptional guest experiences.

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Demand Outlook

We closely monitor and measure the business on the books for each of our assets, as well as their competitors, location, and destination. This constant check on how business is flowing to our assets is essential in planning and activating effective, proactive, and profitable strategies. We review proposed segmentation, distribution, and other revenue streams investment and return strategies in detail, measuring distribution costs and monitoring contribution and return. By leveraging our data analysis capabilities and industry expertise, we help our clients optimize their revenue streams and achieve sustainable growth in their respective markets.

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Profitability Outlook

At GFG Real Estate Asset Management, incremental profitability is our primary goal, as it is where asset value is truly measured. Our 360-degree approach starts, ends, and restarts again here. We quantify all aspects of the path to profitability, ensuring that no opportunities are lost along the way and that each decision leads to the creation of value for our assets. This approach is the cornerstone of our communication strategy, ensuring transparent and time-saving outcomes on asset performance and return. By prioritizing incremental profitability and leveraging our expertise and technology, we help our clients achieve sustainable growth and maximize returns on their assets.

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Construction Advisory

We believe in "walking the talk" by maintaining a constant presence in our assets. We work closely with the hotel management team to identify operational opportunities that can optimize costs and enhance guest experiences. Our continuous presence is key to ensuring that our clients' assets are up to and above quality and maintenance standards, while also integrating and aligning with all top-line commercial strategies. By leveraging our industry expertise and hands-on approach, we help our clients achieve their business goals while delivering exceptional guest experiences.

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Pre-Opening Strategy​

We closely monitor and measure the business on the books for each of our assets, as well as their competitors, location, and destination. This constant check on how business is flowing to our assets is essential in planning and activating effective, proactive, and profitable strategies. We review proposed segmentation, distribution, and other revenue streams investment and return strategies in detail, measuring distribution costs and monitoring contribution and return. By leveraging our data analysis capabilities and industry expertise, we help our clients optimize their revenue streams and achieve sustainable growth in their respective markets.

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Maximize Revenue

We oversee the operator's performance to ensure the implementation of competitive and profitable commercial strategies that prioritize assets.

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Optimize Profitability

We meticulously examine all costs and expenses to guarantee practical and optimal estimates for budget and forecast projections.

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Operational Excellence

Our goal is to observe, recognize, and reveal opportunities for enhancing operations that can increase revenue and enhance the quality of guest experiences.

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Enhance Investment

We offer a comprehensive evaluation of financial investments required to enhance the value of our clients' assets.

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Ensure Compliance

(TBD) We offer legal guidance and advice on a range of matters, including acquisitions, compliance, litigation, and exit strategies.

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Elevate Relations

We oversee the operator's performance to ensure the implementation of competitive and profitable commercial strategies that prioritize assets.

Eduardo Gruener
President, CEO
Muricio Gruener
President, CEO
Leon Perez
Partner
Miguel Martinez
Head of Asset Management

Confidence and Results

Delivering innovative solutions that boost shareholder value

With our firsthand experience as operators and managers, we are equipped to provide innovative solutions that boost cash flow and ensure sustainable performance.

Our approach to asset management starts with a thorough examination of the market and operating conditions of each property. We then assess financial performance, labor productivity, sales and marketing strategies, capital/ROI opportunities, and compliance with legal and contract documents. From this analysis, we create a plan with specific initiatives to enhance asset returns.

Explore our asset management services and discover how we can help you achieve your financial goals.

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Connect With Our Experts

Please tell us about your asset management needs. We possess a wealth of expertise in managing hotels of all types, across a wide range of global markets.

Interested in our services?

Get in touch

Let us know how we can help you.