VP of Operations Asset Management

Alvaro Barush S.

Excellence in hospitality is not a skill, it’s an attitude.

— Alvaro Barush S.

Alvaro Barush S. is a dynamic leader with extensive experience in hotel operations and asset management within the luxury hospitality sector.

Currently serving as the Vice President of Hotel Operations & Asset Management at GFG Real Estate Asset Management in Mexico City, Alvaro oversees the strategic and operational aspects of the company’s hotel portfolio. His role ensures the seamless integration of operational excellence and asset optimization, fostering strong relationships with clients and stakeholders.

Throughout his distinguished career, Alvaro has held key leadership positions at renowned hospitality groups, including Minor Hotels and NH Hotel Group. His expertise spans luxury management, product development, food and beverage (F&B) operations, and sustainability initiatives. Notably, Alvaro has excelled as Cluster General Manager at Minor Hotels, General Manager at NH Collection Guadalajara Providencia, and Rooms Division Manager at Hilton Mexico City Airport. His ability to drive performance and implement innovative strategies has consistently resulted in enhanced guest experiences and increased operational efficiency.

In his various leadership roles, Alvaro has successfully managed multiple high-end hotel properties, ensuring exceptional service standards and operational profitability. His commitment to sustainability and sustainable business practices has positioned the hotels under his management as leaders in environmentally responsible hospitality. Alvaro’s strategic vision and hands-on approach have been instrumental in driving growth and maintaining the prestigious reputation of the brands he represents.

In addition to his professional achievements, Alvaro is currently pursuing a Master of Business Administration (MBA) in Hospitality from EHL, further honing his expertise in the field. He holds a Bachelor’s degree in International Business from Universidad de Guadalajara and has earned certifications in Core Data Analysis and Hotel Management from Universidad Panamericana and CESSA Universidad, respectively. Alvaro’s dedication to continuous learning and professional development underscores his passion for the hospitality industry and his commitment to excellence.

Alvaro’s leadership, combined with his comprehensive knowledge of hotel operations and asset management, make him a valuable asset to GFG Real Estate Asset Management and the broader hospitality community.

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